When it comes to Search Engine Optimization (SEO) there are many factors which will affect your search ranking. Below we will share some of the most common SEO challenges that websites face with SEO.
If you website is missing an ‘alt tag’ or ‘alt attribute’ on it’s images, you will get a ding. Reason? Search engines, and screen readers used by the blind and visually impaired, cannot ‘see’ your images, so unless you have an alt (alternate) attribute, which includes both a title and a tag, listed for your images, the search engine and/or screen reader will not know what it is about.
For example, if you have an eCommerce site, your call to action button may have an ‘alt tag’ of ‘click here to buy product xyz’. Google, Bing, and other search engines all place a priority on alt attributes to determine not only the image description, but to help guide the overall message of the text and copy surrounding the image.
The odds of having some content duplicated on your site is very high. However, just having a few phrases duplicated is not enough for the search engines to ‘penalize’ you. The duplicate content that creates flags for SEO are not very obvious though. Often times when we write a blog or create an article, we use a similar title or keyword phrase for both the article AND the category that the subject covers. The can also happen if you have multiple websites which cover similar products and services that you offer. The best practice is to keep your site, your content, and your URL’s unique to just one site.
One of the issues most often found in websites with poor SEO is either a missing meta description or duplicate meta descriptions. Meta Descriptions are the small paragraph which describes your organization to a viewer when searching on Google, Bing, or another search engine. Such as:
As you can see, there is the Meta Title “Contact Us at…”, then the URL “tayloeinternetmarketing.com/contact-us/, and then the Meta Description. If this description is used for more than one URL, page, post, or article, it will be noted by the search engines. Similarly, if there is a missing meta description your site will also receive a ding. Search engines can pull from your site to create a meta description, but it is always best to have a unique one created that will fit within the specific text limit parameters that the search engines have. Typically, your description should be around 135 characters or just a bit more. There isn’t a specific number known, as Google and search engines will sometimes allow for more.
SEO is always evolving and some things change, but the common SEO challenges stay similar. From the duplicate content to low word count, the percentages may change during each audit, but the challenges remain basically unchanged. See below for the latest SEMrush infographic using data collected by it’s Site Audit Tool. This infographic also appeared in Website Magazine, another great source of information for those looking to optimize their online and digital marketing!
Information for this blog was also gathered from Yoast.com, the developers of the best SEO plugin used on WordPress!