• Your Small Business Marketing Team
  • 941-483-6187
  • info@tayloemarketing.com
Tayloe Marketing and Consulting, LLC LogoTayloe Marketing and Consulting, LLCTayloe Marketing and Consulting, LLC LogoTayloe Marketing and Consulting, LLC Logo
  • Home
  • About
    • Blog
  • Client Portfolio
  • Website Design and SEO Services
    • Website Design
    • Website Hosting and Webmaster Services
    • SEO Services
  • Marketing Services
    • Video Production
    • Small Business Digital Signage
    • Social Media
    • Public Relations
    • Press Release Writing
  • Contact
False Dilemma
Thinking Thursday False Dilemma
August 28, 2014
Social Media Marketing Changes Ahead
8 Blogging Tips For When you Run Out of Ideas
May 21, 2016
Published by Brad Tayloe at September 16, 2014
Categories
  • Tayloe Marketing & Consulting Blog
Tags

    The Importance of Using 301 Redirects For Your New Website

     

    When you move your website from one CRM platform to another (GoDaddy to WordPress), change domains, or for some other reason have any chance to the URL of you website, it is extremely important to add what are known as “301 Redirects”, also known as a “Permanent Redirect”. There are many reason for this, from past viewers being able to easily find your new website content, Google, Bing, and other search engines knowing about the change, and updating their search results, to allowing those who have bookmarked or find an old link to easily go to your new website.

    The following image from Search Engine Land explains the difference between a 301 Permanent Redirect, and a 302 Temporary Redirect and the importance of using 301 Redirects:

     

    301 redirect and 302 Redirects Explained

    301 redirect and 302 Redirects Explained

    One of the common mistakes we see, besides not doing a 301 Permanent Redirect to start with, is that a some webmasters or website owners will not do it for every page or post that is affected. For example, when we moved our website from http://tayloemarketing.com to https://tayloeinternetmarketing.com, we set up a 301 Redirect with our server, and on Google and Bing Webmaster, to let them known this is a permanent change. However, we also did that for each page we had on our old site;  http://www.tayloemarketing.com/Website_Design.html now goes to https://tayloeinternetmarketing.com/website_design/ . So if anyone comes across an old promotion we did with that URL, they will now go directly to the page they want, which discusses our website design services. Why send them to the home page, where they then have to re-navigate back to your services or product page?

    Another reason is that although Google and Bing will eventually see that your old site is not active and remove those links, it does take awhile, especially if your original website was well established and indexed. If someone comes across your ‘About Us’, ‘Contact Us’, or other search listed page, they may get either a ‘This page is not available’ or if you put in a ‘404’ , they will at best go to the home page or get to a 404 landing page on your site.

    Summary: When developing a new website, always make sure to use a 301 Redirect if your URLs are changing in the slightest. If you have any questions, feel free to contact us for a no-obligation consultation. Watch the video by Google’s Matt Cutts further explaining the importance of using 301 redirects.

    Share this:

    • Click to share on Facebook (Opens in new window)
    • Click to share on Twitter (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
    • Click to share on Pinterest (Opens in new window)
    • Click to share on Reddit (Opens in new window)
    • Click to share on Pocket (Opens in new window)
    • Click to share on Tumblr (Opens in new window)
    Share
    34
    Brad Tayloe
    Brad Tayloe

    Related posts

    Social Media Marketing 80-20 Rule
    November 20, 2016

    Social Media Marketing 80-20 Rule


    Read more
    Overcome challenges with SEO
    August 12, 2016

    Common SEO Challenges for Small Business Websites


    Read more
    Social Media Marketing Changes Ahead
    May 21, 2016

    8 Blogging Tips For When you Run Out of Ideas


    Read more

    Comments are closed.

    About Tayloe Marketing and Consulting, LLC

    We are Internet Marketing specialists, dedicated to working with small business owners, professionals, and sole proprietors who are interested in increasing their brand awareness and conversion. Tayloe Marketing and Consulting, LLC will promise you this: We will NEVER over-promise or over-sell you. We believe in over delivering in what the goal is that we set for your business. Take advantage of our free consultation, and Contact Us Today! or Call (941) 483-6187


    Tayloe Marketing & Consulting, LLC is a top Venice, FL public relations firm on HelpMyPR.com!

    Proud Member of the Venice Area Chamber of Commerce and the Osprey Nokomis Chamber of Commerce!

    Proud Member of the Venice Area Chamber of Commerce
    Proud Member of the Osprey Nokomis Chamber of Commerce

    Our Website is Comodo Secure!

    Like Us On Facebook

    Like Us On Facebook

    Follow me on Twitter

    My Tweets

    Legal

    • Accessibility
    • Disclaimer
    • Privacy Policy
    • Copyright Notice
    • Terms and Conditions

    Instagram Slider

    tayloemarketing

     92    342


    • Happy Monday! What’s your #motivation? Find your why for what you do and let it be your driving force!
    • Happy Veterans Day America! Thank you for your service veterans
    • #FeatureFriday #VeniceBuggies please welcome and like @venicebuggies to the Venice Florida area! They deliver and pickup street legal golf carts at your location! Call 941-822-2147 or visit their website venicebuggies.com
    • From our family to yours, we wish you a very Happy Thanksgiving
    • #featurefriday Since 1978 SERVPRO of Venice and Port Charlotte has been helping #swfl & #venicefl areas with mold, fire, biohazard, and water cleanup and restoration. Their goal is to make any property damage #likeitneverevenhappened❄️ Call 941-484-7777 24/7 emergency services
    • #MarketingMonday If your small business needs a new or redesigned website, give us a call at 941-483-6187 for a no-cost consultation. We develop and design optimized & responsive websites that will increase your #brandawareness and #conversions
    • Looking for reliable & secure WordPress website hosting & webmaster services for your small business? Call 941-483-6187 for a no cost consultation to see how we can best serve your web hosting and webmaster needs.
    • Martin Luther King Jr inspired with his words but his actions showed his leadership.

    Our Recent Blog Posts

    • Social Media Marketing 80-20 Rule
      Social Media Marketing 80-20 Rule
      November 20, 2016
    • Overcome challenges with SEO
      Common SEO Challenges for Small Business Websites
      August 12, 2016
    © 2020 Tayloe Marketing and Consulting, LLC. All Rights Reserved | Website Design by Tayloe Marketing and Consulting, LLC